The Persuadables: How Advertisers Can Use the Principles of Recency and Spend Level to Significantly Improve ROAS

posted in: Research | 0

Despite all of the data available today, a very large portion of CPG marketers still do not know who makes up their best audiences. They approach digital like traditional media, relying effectively on spray and pray targeting, defining audiences via probabilistic, cookie-based methodologies or simple age/gender segments.

But the underlying question for marketers is:

who should you target and when should you target them to get the most return on your ad spend?